The Significant Role Played By Don Ressler In Fashion and Technological Innovation

When it comes to brand building and technological innovation in the fashion space, there is no one better than Don Ressler, who currently serves as the CEO of Fabletics and Co-founder of JustFab. Presently known as TechStyle, JustFab is an online-based e-commerce fashion retailer that houses brands such as JustFab, FabShoes, ShoeDazzle, FabKids, and Fabletics. It was formed in 2010 and rebranded in 2016 in line with the changing landscape of the fashion industry.


As an experienced entrepreneur, Don Ressler is responsible for a collection of highly successful startups such as Intelligent Beauty. He formed this company with Adam Goldenberg, his long-time business partner whom he had met while working at Intermix Media. His first business venture, was acquired in 2001 by Intermix Media. The two left the firm in 2005 to focus on building a stable and self-sustaining brand. This led to the establishment of Intelligent Beauty, a business specializing in the provision of beauty, fashion, and personal care products. It also doubled as a brand incubation platform for enterprises such as DERMSTORE and SENSA.


The Development of TechStyle


Don Ressler is endowed with the ability to combine high-quality brand-building with social interaction in order to give their clients a unique fashion experience. Under his leadership, TechStyle has been able to acquire lucrative partnerships with celebrities such as Kate Hudson and Avril Lavigne. He has also spearheaded the expansion of the company into foreign markets such as Germany, Spain, France, and the United Kingdom.


The fashion retailer operates through the use of an online subscription system that prioritizes products with regards to their preferences. The significant success of TechStyle has enabled the retailer to enjoy support from sponsors including Matrix Partners, Rho Ventures, Intelligent Beauty, Shining Capital, Technology Crossover Ventures, among others. Through this support, TechStyle was able to raise over $280 million between 2010 and 2014.


According to Don Ressler, the headquarters of TechStyle in El Segundo, California places the firm in a good position to take advantage of the clientele in the luxurious surroundings, as well as the services of an international airport nearby. The location is relatively unexplored, giving them room for physical expansion.


In 2016, while serving as the CEO of Fabletics, Don Ressler launched an all-inclusive size campaign that would allow the brand to cater to the needs of plus-sized individuals. This was evidence of commitment TechStyle towards developing an innovative fashion brand that would remodel the fashion industry. The company is driven by innovation in design and technology, to ensure that it offers high-value products for its members.

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