How Don Ressler and Adam Goldenberg Have Helped in Shaping the Active Wear Industry in the US

Don Ressler and Adam Goldenberg established Fabletics so that they can respond to the high demand for active wear. Recent research has shown that Americans have spent more than $44 billion on purchasing active wear in 2016. However, the gross expenditure is expected to increase by 2017 due to the growing trend of active wear consumption, and for this reason, the annual consumption will hit $83 billion. However, regardless of this huge growth trend, just a couple of firms have managed to dominate in this gap in the market. It is evident that the final consumers are the victims to be exploited because only a few firms enjoy the unchallenged monopoly. In this process, the dominant firms reap huge income while consumers settle with low valued commodities at a high price. Fortunately, the majority of consumers who purchase active wear realized a momentous transformation in the industry once Fabletics entered the market.


Don Ressler and Adam Goldenberg came up with a unique and inspiring story of innovation and consumer-specific brand something that made their company succeed in this industry. They did not include the traditional passive lines of active wear; instead, they added a new revolution to the active wear products. The two successful entrepreneurs had partnered with influential consumer personalities such as actress Kate Hudson to create a competitive alternative for women. Since the Fablitics was introduced, they have been focusing critical issues that the contemporary women go through when purchasing active wear.


Recent research has indicated that women are one of the most affected groups affected by the insufficient and standardized quality of active wear products that never meet their needs. Women had to spend a lot of money so that they can get a minimally eye-catching and colorful set of the workout. For this reason, Don Ressler and Adam Goldenberg realized that the industry needed a prompt intervention. During this period, the two entrepreneurs owned TechStyle Fashion Group, a company that rose to the new challenge and tried to listen to the cry of women across the US and the entire world. However, they experienced the problem of raising the massive capital base to fund the required intervention. During that period, Don Ressler and Adam Goldenberg were operating a lucrative online business that had a net value of more than $ one billion. However, the capital base was still insufficient to offer the required intervention to the market.

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