Honey Birdette: Selling Sensuality And An Exceptional Shopping Experience

Honey Birdette, the ladies sensuality boutique from Australia, has major plans for expansion. With a 374 percent increase in online sales from the U.S., the premium lingerie company decided to develop a new e-commerce website for US customers, which will have a larger number of items available and make it easier for customers to return items. In addition to their new website launch, Honey Birdette plans to open more stores in the UK, with at least 10 opening now and 40 more planned before the end of 2017. With backing from private investment company BBRC, Honey Birdette’s ambitious plans are doable. Billionaire retailer Brett Blundy of BBRC personally asked to talk to Honey Birdette’s owner after he visited a store that impressed him.

Started in Brisbane, Australia in 2006 by Eloise Monaghan, Honey Birdette is decidedly different from other lingerie shops. Honey Birdette’s exquisite lingerie and sex toys are unique; they are all designed at Honey HQ, and Monaghan serves as the company’s creative director. Each week, Honey Birdette releases a new style.

Calling themselves Australia’s first sensuality boutique, the retailer’s stores feature luxuriant decors and beautiful sales associates, called Honeys, who remind customers of pin-ups. They provide exceptional service to the retailer’s customers, who expect something extra from an upmarket shop. It was Monaghan who decided that women needed a place to shop for lingerie and bedroom accessories that was sensual and opulent. When women enter the glossy black doors of Honey Birdette, they know that they are in for an experience unlike what they would find in any other lingerie shop.

For further information follow on Honey Birdette on Facebook.

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