Category Archives: Beauty Products Industry

The Future of Lip Balm Applications

Most people doesn’t give much thought to lip balms. The seem to thank that they are just a universal product that gives it’s users the same results. This is not true especially if your in “the know” when it comes to lip balms. No two brands are made alike are produce the same results. There read more »

How EOS Took the Lip Balm World by Storm

Sanjiv Mehra, EOS cofounder and managing partner, joined Jonathan Teller and Craig Dubitsky nearly a decade ago with a vision of wanting to make a change to the beauty aisle. Lip balm instantly stood out as a product category that could use an overhaul. Through market research the team discovered some interesting things. Largely considered read more »